A practical, trustworthy guide to living in and visiting Northern Ireland. Independently owned, originally a Northern Ireland Civil Service project.
MyNI began life in 2019 inside the Northern Ireland Civil Service digital team, built to make sense of Northern Ireland's public services and outdoor spaces for people who just want to get on with life. In 2022 it was transferred out of government and is now run independently by Chris Taylor. You're reading the same no-BS tone and the same obsessive fact-checking — the difference is we now also pull in the best of Northern Ireland's gear, stays and experiences, with clear disclosure, so we can keep the guide free to read. [PHOTO NEEDED: Chris in an NI landscape or a small team photo — swap into the hero image slot. Until then the placeholder above stays.]
We research, verify and write practical guides to things to do, places and public services across Northern Ireland — checked against official sources (gov.uk, nidirect, local councils), not model memory. No programmatic advertising ever; affiliate income only on gear and stays we genuinely recommend, plus paid content partnerships with public bodies — and every partner gets only a disclosed commercial relationship, never an editorial one.
[Chris: confirm the funding splits — currently understood as approx. 65% affiliate/commission on outdoors gear + NI stays, 25% paid content partnerships with NI public bodies, 10% consultancy referral fees. Percentages to verify by Chris before publish]
MyNI was transferred out of the Civil Service in 2022 and is now independently owned. We keep a hard wall between editorial and commercial: affiliate and paid-partner content is always disclosed with a clear label, and no advertiser or partner pays for editorial placement or search ranking.
Every factual claim is checked against official NI sources before it's published.
No programmatic ad networks, ever. Only clearly disclosed affiliate/partner income.
Partners get one thing: a disclosed commercial relationship. Not editorial placement or search ranking.
Whether you're a resident, a visitor, or a public-sector partner, drop us a line.
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